An animated gif with a lot of movement takes more storage space and thus takes longer to download in a mobile-consumed email - hence the poorer quality. Because Cinemagraphs benefit from smaller image movements (see next point) they can boast higher resolution and better-composed photography. The Cinemagraph, in contrast, is more professionally appealing and could be found in an email message targeting a more professional audience. ![]() ![]() The animated gif has a more free-spirited approach to it and looks like something you would find on a social media feed. In the two examples above, you’ll see a considerable artistic difference between the two images. Here are the four main differences between Cinemagraphs and animated gifs: In fact, Experian CheetahMail research on the topic found that 72 percent of email marketers who leverage animated gifs or Cinemagraphs experience higher click-thru rates.įlixel, the company behind the MacOS Cinemagraph Pro software that helps you create visually stunning Cinemagraphs, worked with DoubleClick to find that Cinemagraphs generate 5.6 times higher click-thru rates, compared to still images. Static emails were overtaken by animated gifs as email marketers saw higher click-thru rates when leveraging animation. It seems like just a few years ago that animated gifs started to make their way into emails. Such quality differences between Cinemagraphs and animated gifs are leading to a pronounced migration among email marketers over to Cinemagraphs. When DVDs were introduced, however, the difference was enormous, and DVDs became the prevailing video format far faster than VHS overtook Betamax. While the video quality and recording time of VHS offered slight improvements, there wasn’t a stark contrast between the two formats. ![]() ![]() If you grew up in the ’80s and ’90s like I did, you remember when VHS tapes overtook Betamax as the preferred video recording format.
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